A hotel concept integrates the constituent elements of hotel management into a coherent and compelling whole. Starting with its unique story, it defines what a hotel looks like, what services it offers, how it presents and markets itself and how its staff interacts with guests.

We developed the Hotel Concept Handbook to help hoteliers develop or renovate their hotel projects.

The Handbook features the Hotel Concept Framework, a unique model to build hotel concepts. The model is taught at the Ecole hôtelière de Lausanne (EHL) and ESSEC Business School, which feature some of the best hospitality programmes in the world.